Privacy Policy

1. Who We Are

The data controller for this website is Amelo Almanac, 47 Warner Streetding data matters at [email protected] or by calling +44 20 3847 6291.

We take your privacy seriously. This policy explains your rights and our obligations clearly, without unnecessary complexity.

2. What Data We Collect

We collect a limited range of information when you interact with this website:

• — Contact form submissions: When you complete the contact form on our website, we collect your name, email address, and the contents of your message. We may also collect an optional subject line if you provide one.
• — Usage data: Our server logs automatically record certain technical information when you visit our site, including your IP address, browser type, the pages you viewed, and the time and date of your visit. This data is retained for a maximum of 30 days for security and performance purposes.
• — Cookie data: Subject to your consent, cookies and similar technologies may collect anonymised information about your browsing behaviour on this site. See our Cookie Policy for full details.

We do not collect sensitive personal data, and we do not handle payment information of any kind.

3. How We Use Your Data

We use the data we collect for the following purposes:

• — To respond to enquiries submitted via the contact form.
• — To monitor and improve the performance and security of the website.
• — To analyse aggregated, anonymised usage patterns to understand how our editorial content is read and navigated.
• — To comply with legal obligations applicable to us as a UK-based publisher.

We do not sell personal data to third parties. We do not use personal data for automated decision-making or profiling.

4. Legal Basis for Processing

Under the UK GDPR, we rely on the following lawful bases for processing your personal data:

• — Legitimate interests: For server log data and security monitoring, where our interest in maintaining a secure website is balanced against minimal intrusion into your privacy.
• — Consent: For the use of non-essential cookies, where we obtain your consent through the cookie consent banner.
• — Contract performance: For handling contact form data, where responding to your enquiry requires us to process the information you have voluntarily provided.

5. Data Retention

We retain personal data only for as long as is necessary for the purposes described in this policy:

• — Contact form enquiries are retained for up to 12 months following our last correspondence with you, then securely deleted.
• — Server log data is retained for a maximum of 30 days, after which it is automatically purged.
• — Anonymised analytics data (aggregated, non-personal) may be retained indefinitely for editorial planning purposes.

6. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

• — Right of access: You may request a copy of the personal data we hold about you.
• — Right to rectification: You may ask us to correct inaccurate personal data.
• — Right to erasure: You may request that we delete your personal data, subject to certain conditions.
• — Right to restrict processing: You may ask us to pause the handling of your data in certain circumstances.
• — Right to object: You may object to processing based on legitimate interests.
• — Right to withdraw consent: Where processing is based on consent (e.g., non-essential cookies), you may withdraw that consent at any time.

To exercise any of these rights, contact us at [email protected]. We will respond within one calendar month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

7. Third-Party Services

This website uses the following third-party services, which may handle data as part of their functioning:

• — Google Maps: An embedded map on our contact page loads via Google Maps. Google's privacy policy applies to any data handled through that embed. We use the maps.google.com embed without an API key in basic mode.
• — Google Fonts: Typography is loaded from Google Fonts. This involves a network request to Google's servers. IP address information may be handled by Google in line with their privacy policy.
• — CDN services: JavaScript libraries are loaded from public CDN providers (jsDelivr, Cloudflare, unpkg). These services may log requests in line with their own policies.

We do not share personal data with any third party for their own marketing purposes.

8. Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or disclosure. This site operates over HTTPS. Contact form data is transmitted over an encrypted connection.

No method of electronic transmission or storage is completely secure. While we take reasonable steps to protect your data, we cannot ensure absolute security.

9. Changes to This Policy

We may update this privacy policy from time to time. When we do, we will revise the "last updated" date at the top of this page. Continued use of the website after a policy update constitutes acceptance of the revised policy.

For significant changes, we will post a notice on the homepage for a minimum of 14 days.

10. Contact

For any questions about this privacy policy or how we handle your personal data, contact us: